Color Palette
We defined a carefully curated color palette that harmonizes with LEIA's brand identity. We recommended these colors for use on the website and other brand content to ensure visual cohesion.
LEIA is a company that offers an AI-driven chatbot app aimed at assisting women in managing and reducing postpartum depression. The company aims to be more inclusive by, among other things, encouraging non-binary parents to use the service and offering the service to partners, as well as working on B2B collaborations.
The company sought assistance in several areas, including improving their website, content structure, accessibility, and SEO. They also requested a proposal for how a B2B page could be designed.
Together as a team, we created a brand manual for LEIA, including various guidelines and instructions to maintain brand consistency and accessibility.
We defined a carefully curated color palette that harmonizes with LEIA's brand identity. We recommended these colors for use on the website and other brand content to ensure visual cohesion.
We also gave instructions on how to present portraits and visual elements consistently throughout the website. This ensured that images gave a desired aesthetic and professional tone.
Specific guidelines were provided on font sizes, weights, and pairings to maintain readability and visual coherence.
In line with LEIA's commitment to accessibility, the brand manual incorporated instructions based on Web Content Accessibility Guidelines (WCAG). These guidelines ensured that the website and other digital assets adhered to accessibility standards, making them more inclusive and user-friendly.
We developed a structured approach to optimize LEIA's website for search engines. This included guidance on meta tags, keywords, and content organization to improve visibility and ranking in search engine results.
